http://www.alexanderwang.com/ This is one of the designer I looked into for my target market. I like the layout of the site and would like to use something similar for my website design.
Corinne Day...inspirational photographer! →
Design work so far for Blank.
I think my design work is going well. I am more clear in the direction that I want to go in and i’m starting to make sure that I aim towards my target market within my designing. I want to make sure that I use my consumer moodboad in terms of colour ways for my target market. Using real leather will give my collection a luxury edge and make sure that it stays in the same range for potential...
Throughout my blog I have tried to include all the aspects of marketing that would relate to my design work. I haven’t included any of my CAD designs on a blog post due to privacy reason and copyright protection of my designs.
Internet Fashion blogs →
This is a fashion blog by photographer Tommy Ton. I am really inspired by his imagerary and the small details that make his photos really unique. I love his pictures involving the bright, bold colours which work really well against the city landscape. After the popularity of his blog, he started to work along Style.com to shoot the images of the fashion elite after the shows. This is an example...
Market Levels and Where my brand stands.
Within a group we looked into market levels and which stores we would consider to be in which market levels based on our own knowledge. Market levels are important to know in the research of my brand as I need to know where it would be best placed. Low: Stores such as Primark, Matalan, New Look, Peacocks. Online brands such as boohoo.com and missguided.com pride themselves on ‘Fast Fashion...
The Porters Five Forces relate to these five subjects; 1) The bargaining power of suppliers 2) The bargaining power of buyers 3) Rivalry between competiters in the market 4) Threat of new entries 5) Threat if substitute products or services Looking into each of these and how they would apply to my branding, I found that with my garment being aimed at a high end market I would have to look...
PEST analysis for Blank.
PEST analysis stands for “Political, Economic, Social, and Technological analysis” and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. I can apply this analysis to my brand but looking at all of these factors and how they could potentially affect production for example. POLITICAL: For example, how would the...